Chouchou (臭臭) holds a special place in Singaporean culture, referring to a beloved comfort object that becomes irreplaceable through years of intimate connection. The name translates literally to "smelly" in Mandarin, capturing how these treasured items develop a distinctive scent that feels uniquely comforting to their owner.
Our Chouchou bag embodies this same sense of personal attachment. Crafted from impossibly soft nappa sheep leather, it's designed to become your constant companion—conforming to your touch, developing a patina unique to your journey, and becoming more distinctively yours with every use.
We chose this name to honor Singapore's cultural heritage while celebrating the intimate relationship between a person and their most cherished possessions. Like its namesake, our Chouchou bag is created to be more than an accessory—it's designed to become an extension of yourself, offering both comfort and luxury in equal measure.
